Fashion overview: As AI marketers become more widespread, retailers and consumers alike have concerns

Fashion overview: As AI marketers become more widespread, retailers and consumers alike have concerns

This week, we look at how some fashion retailers and consumers are responding to the rise of AI shopping agents. As the technology grows in acceptance, marketers and consumers have concerns about security, fraud, reliability and loss of advertising revenue. While AI-driven retail assistants are increasingly becoming a part of modern e-commerce, not everyone is … Read more

Beauty Summary: How fragrance wins in the TikTok Shop

Beauty Summary: How fragrance wins in the TikTok Shop

This week, I examined the day of explosive sales of Snif on the TikTok Shop thanks to Mikayla Nogueira, and what it means for the fragrance group and the seller in general. Additionally, Olaplex and Salt & Stone are starting a new wave of beauty M&A, and Sephora and Benefit are focusing on testing marketing … Read more