Beauty

Italian authorities are investigating Sephora and Benefit for marketing adult beauty products to children

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the little girl looks in the mirror unhappily

Italian authorities have launched an investigation into Sephora and Benefit Cosmetics over the use of “marketing tricks” to sell adult cosmetics to children. The Italian Competition Council (AGCM) says that the marketing of beauty products to children can cause their growing desire to achieve “flawless” skin, called “cosmeticorexia,” which can put their health at risk. … Read more

A Beauty Lover’s Guide to Mexico City | Essence

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A Beauty Lover's Guide to Mexico City

Courtesy of Selah Holland This year, Mexico City (CDMX) has been known throughout TikTok as an affordable destination for lovers of beauty and health. With more than 5.5 million messages under the hashtag CDMX, the creators invite you to spend the day with them as they explore the buildings, restaurants, old markets, and of course, … Read more

Peachy, a Multi-Unit Beauty Services Brand, takes a minority investment from Stride Consumer Partners.

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Peachy Co-founders Dr. Carolyn Treasure and Eric Zhang

NEW YORK, April 1, 2026 /PRNewswire/ — Peachy, a multi-service beauty brand focused on preventative skin care, accessibility, medical integrity and sustainability, has partnered with Stride Consumer Partners LLC (“Stride”), a venture capital firm focused on consumer products and services, for a limited investment. Peachy Co-founders Dr. Carolyn Treasure and Eric Zhang Founded in 2019 … Read more

From plastic containers to transportation, the war in Iran is raising costs for the beauty industry

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From plastic containers to transportation, the war in Iran is raising costs for the beauty industry

Item 1 of 2 Visitors browse stalls at the Cosmoprof beauty trade show in Bologna, Italy, March 26, 2026. REUTERS/Elisa Anzo [1/2]Visitors browse the stalls at the Cosmoprof beauty fair in Bologna, Italy, March 26, 2026. REUTERS/Elisa Anzo Purchase Licensing Rightsopens a new tab The war in Iran drives raw materials, packaging, logistics costs Shipping … Read more

Exclusive: Fenty Beauty introduces WhatsApp AI advisor as messaging becomes the next beauty business channel.

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Exclusive: Fenty Beauty introduces WhatsApp AI advisor as messaging becomes the next beauty business channel.

Fenty Beauty is taking its first social media strategy to messaging. On Wednesday, the Fenty Beauty brand launched “Rose Amber,” an AI beauty advisor designed for WhatsApp, marking its first official collaboration with the US platform. The experience allows users to chat directly with the brand on WhatsApp to receive product recommendations, tutorials and reviews … Read more

‘Culture moves at the speed of a swipe’: Why Elf Beauty is as much an entertainment company as a beauty brand

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'Culture moves at the speed of a swipe': Why Elf Beauty is as much an entertainment company as a beauty brand

When Elf Beauty was founded more than two decades ago, the idea that consumers could buy beauty products online was a novelty. But in 2026, consumers are happily buying cosmetics on digital platforms, and their online behavior is changing faster than most companies could have anticipated. Elf, which owns Elf Cosmetics, as well as Rhode’s … Read more

Is elf Beauty (ELF) Transforming Entertainment Marketing into a Sustainable Brand Moat?

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ELF 1 Year Price Chart

Elf Beauty recently launched “Vanity Vandals,” a true crime-inspired visual from its elf Cosmetics TCL Chinese Theater brand, supported by limited-time product packages and a social contest to deepen customer engagement. The campaign highlights how elf is using entertainment content to reinforce its cultural relevance and strengthen its connection with busy beauty fans. We will … Read more

Global Beauty Market Grows 10% as AI and E-commerce Reshape Consumer Buying

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Global Beauty Market Grows 10% as AI and E-commerce Reshape Consumer Buying

Online sales from store by 6x as digital and AI driven business is increasing worldwide. CHICAGO, April 01, 2026NielsenIQ (NYSE: NIQ), the global leader in consumer intelligence, today released its State of Beauty 2026 report, which shows the global beauty market has grown by 10% year-on-year, with E-commerce growing six times faster than retail sales. … Read more

Beauty is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform to change the way America eats | Good luck

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Beauty is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform to change the way America eats | Good luck

There is a common saying when it comes to sales: Go where the people are. It seems that’s what Ulta Beauty is doing after its launch on March 17 in the TikTok Shop, becoming the first specialty beauty retailer in the country to launch a platform where browsing and discovering new products is encouraged. Now, … Read more