This week, I examined the day of explosive sales of Snif on the TikTok Shop thanks to Mikayla Nogueira, and what it means for the fragrance group and the seller in general. Additionally, Olaplex and Salt & Stone are starting a new wave of beauty M&A, and Sephora and Benefit are focusing on testing marketing … Read more
On Elizabeth Street, in the Nolita neighborhood of New York City, makeup shoppers are spoiled for choice. There is the vintage store Le Labo, the multi-brand Scent Bar and the outdoor center Aesop. Most of the perfumes in those stores are at least $200 a bottle, if not more. But, starting in June, customers can … Read more
There is something inspiring and seasonal about the beauty of spring. Nail trends take us away from dark, muted colors to bright and playful colors. A haircut reduces our dryness in winter and reveals our softer side. Now of course, the flavors range from deep and warm notes to bright and fresh. And there’s nothing … Read more