EXCLUSIVE

Exclusive: Fenty Beauty introduces WhatsApp AI advisor as messaging becomes the next beauty business channel.

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Exclusive: Fenty Beauty introduces WhatsApp AI advisor as messaging becomes the next beauty business channel.

Fenty Beauty is taking its first social media strategy to messaging. On Wednesday, the Fenty Beauty brand launched “Rose Amber,” an AI beauty advisor designed for WhatsApp, marking its first official collaboration with the US platform. The experience allows users to chat directly with the brand on WhatsApp to receive product recommendations, tutorials and reviews … Read more

EXCLUSIVE: Tommy Hilfiger signs Travis Kelce as Global Brand Ambassador and Creative Assistant

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Tommy Hilfiger and Travis Kelce

Travis Kelce, a three-time Super Bowl champion, podcaster, entrepreneur and celebrity, has become the global ambassador and creative director of Tommy Hilfiger Corp. Known for his bold personal style, Kelce will participate in a series of ad campaigns and design collaborations with the Hilfiger brand. The collaboration kicks off this fall with an ad campaign … Read more

EXCLUSIVE: Nordic Knots’ New Investment Proves Rugs Are a Hot Bet

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Fabian Berglund and Liza Berglund Laserow

MILAN – Nordic Knots, the original designer, Scandi rug rug and fashion appeal, has attracted new investment in its direction. On Thursday, Nordic Knots, which has also launched a textile collection for the home in 2025, announced the addition of new investors to expand its global presence, supporting the brand’s mission to become the most … Read more