brand

Peachy, a Multi-Unit Beauty Services Brand, takes a minority investment from Stride Consumer Partners.

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Peachy Co-founders Dr. Carolyn Treasure and Eric Zhang

NEW YORK, April 1, 2026 /PRNewswire/ — Peachy, a multi-service beauty brand focused on preventative skin care, accessibility, medical integrity and sustainability, has partnered with Stride Consumer Partners LLC (“Stride”), a venture capital firm focused on consumer products and services, for a limited investment. Peachy Co-founders Dr. Carolyn Treasure and Eric Zhang Founded in 2019 … Read more

HawkSearch by Bridgeline Powers Four Home Decor and Lifestyle Brand Websites

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HawkSearch by Bridgeline Powers Four Home Decor and Lifestyle Brand Websites

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‘Culture moves at the speed of a swipe’: Why Elf Beauty is as much an entertainment company as a beauty brand

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'Culture moves at the speed of a swipe': Why Elf Beauty is as much an entertainment company as a beauty brand

When Elf Beauty was founded more than two decades ago, the idea that consumers could buy beauty products online was a novelty. But in 2026, consumers are happily buying cosmetics on digital platforms, and their online behavior is changing faster than most companies could have anticipated. Elf, which owns Elf Cosmetics, as well as Rhode’s … Read more

Is elf Beauty (ELF) Transforming Entertainment Marketing into a Sustainable Brand Moat?

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ELF 1 Year Price Chart

Elf Beauty recently launched “Vanity Vandals,” a true crime-inspired visual from its elf Cosmetics TCL Chinese Theater brand, supported by limited-time product packages and a social contest to deepen customer engagement. The campaign highlights how elf is using entertainment content to reinforce its cultural relevance and strengthen its connection with busy beauty fans. We will … Read more

EXCLUSIVE: Tommy Hilfiger signs Travis Kelce as Global Brand Ambassador and Creative Assistant

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Tommy Hilfiger and Travis Kelce

Travis Kelce, a three-time Super Bowl champion, podcaster, entrepreneur and celebrity, has become the global ambassador and creative director of Tommy Hilfiger Corp. Known for his bold personal style, Kelce will participate in a series of ad campaigns and design collaborations with the Hilfiger brand. The collaboration kicks off this fall with an ad campaign … Read more