When Elf Beauty was founded more than two decades ago, the idea that consumers could buy beauty products online was a novelty. But in 2026, consumers are happily buying cosmetics on digital platforms, and their online behavior is changing faster than most companies could have anticipated. Elf, which owns Elf Cosmetics, as well as Rhode’s … Read more
Elf Beauty recently launched “Vanity Vandals,” a true crime-inspired visual from its elf Cosmetics TCL Chinese Theater brand, supported by limited-time product packages and a social contest to deepen customer engagement. The campaign highlights how elf is using entertainment content to reinforce its cultural relevance and strengthen its connection with busy beauty fans. We will … Read more
Online sales from store by 6x as digital and AI driven business is increasing worldwide. CHICAGO, April 01, 2026NielsenIQ (NYSE: NIQ), the global leader in consumer intelligence, today released its State of Beauty 2026 report, which shows the global beauty market has grown by 10% year-on-year, with E-commerce growing six times faster than retail sales. … Read more
There is a common saying when it comes to sales: Go where the people are. It seems that’s what Ulta Beauty is doing after its launch on March 17 in the TikTok Shop, becoming the first specialty beauty retailer in the country to launch a platform where browsing and discovering new products is encouraged. Now, … Read more
‘Beauty Authority’ Names the Industry’s Best Products and Treatments CRANBURY, NJ, March 31, 2026 /PRNewswire/ — Today, NewBeautya firm authority on the intersection of beauty, health and wellness, proudly announced its winners. 16th Annual Beauty Awardsdeveloping the most transformative products and treatments that are shaping the industry today. NewBeauty’s 2026 Annual Issue, featuring cover star … Read more
After her experience as a busy college student with no time and limited makeup and hair care solutions, Kaylan Joseph created GlamourBae to help users find personalized, customized solutions. While studying at UNC Charlotte, Kaylan Joseph was busier than most students. That’s because he was also IAMEGYPT, an actor and singer with almost 83,000 listeners … Read more
28 items in this article 28 items for sale! Photographer: The Strategist; Photos: Traders As a Strategist beauty writer, I keep a close eye on the sale bin; that’s where some of the best deals are. The price drop is impressive, and there’s always something from our archives in the mix. This week, I searched … Read more
Ulta Beauty (NasdaqGS: ULTA) is expanding its K-Beauty World platform, giving South Korean beauty brands faster access to the American market. The company is doubling the number of e-commerce fulfillment stores and using AI tools to manage online orders and inventory. Brands that are growing online, such as Dr. Melaxin, are rapidly gaining national distribution … Read more
Shhhh… when you’re quiet, you can hear it: Thousands of wings skilfully ride the wind. Look up and see a sight that will take your breath away – thousands of migrating shorebirds make their home in Grays Harbor every year. Although some species of shorebirds live year-round in the area, migration is a great time … Read more
Known for its exceptional performance in personal care, Therabody is expanding its presence within Ulta Beauty’s wellness segment, driven by strong consumer demand for science-backed health and beauty technology. LOS ANGELES, March 31, 2026 /PRNewswire/ — Therabody, a leader in science-backed health and beauty technology, today announced a major expansion of its partnership with Ulta … Read more