Old Magazine Copies of JFK Jr. ‘George’ Goes Viral (and Sells for $900) – Here’s How to Get Yours

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It inspired women to flock to CO Bigelow, a chemist founded in 1838, for one thing and one thing only: the tortoise shell headband. It caused the search term “Carolyn Bessette style outfits” to increase by 12,600 percent on Pinterest (from March 2025 to March 2026, according to the platform’s internal data). And it sparked JFK Jr.’s unlikely rivalry. Washington Square Park, New York City, where seven men competed for the title of “Biggest Hunk” – but were later featured in a Macy’s photoshoot for labels such as Hugo Boss, Tommy Hilfiger, and Brooks Brothers.

We’re talking about one of the hottest TV shows of 2026, of course: “Love Story,” which ended its run on March 26 but continues to keep audiences enthralled, reflected in everything from the clothes they buy now to the restaurants they choose to frequent. Another unexpected result of “Love Story’s” (it was FX’s most-watched limited series on Hulu and Disney+)? Crowds of buyers rushed to get rare copies of the magazine “George,” founded by the man of the time, John F. Kennedy Jr., and began to hit the shelves in 1995 – it was finally folded in 2001, a few years after the tragic death of the Kennedy heir.

Mag is first mentioned in Episode 2 of “Love Story,” during which viewers get a glimpse of the obstacles that JFK Jr. faced. which he had to overcome to get his vision (political but it makes it provocative, in fact) from the ground. We will also soon meet another founder of this title, Michael J. Berman: a businessman who attended Brown and Kennedy University and ended up selling his role “George” after a strong disagreement, an imbalance of power; different editorial views). The first edition – in which Cindy Crawford appeared dressed as, as the magazine’s namesake, George Washington – was a strong hit, fueled by more advertising than the business partners knew what to do with. On screen, there are many funny “George” covers, such as the one featuring Drew Barrymore and Marilyn Monroe, along with the caption “Happy Birthday, Mr. President.”

It is not surprising that “George,” more than thirty years after its first release, is again making numbers as it reaches a completely new audience (who consider it an enviable “Love Story” seller). According to the Wall Street Journal, the iconic memorabilia recently fetched a $5,000 bid on eBay, placed by a buyer who wanted to buy a bunch of copies. On Amazon, too, third-party sellers are raising the prices of keepsakes to more than $800 in many cases.

If you want to lay your hands on a piece of history and read some of the JFK Jr.-themed must-reads (“George” news often included Kennedy’s interviews with power-hitters like former US senator Elizabeth Dole, former Alabama governor George Wallace, and Marion Hammer, the first woman president of the National Rifle Association), there is no time to waste, just as there is no time to waste. price details.

The buzz around “Love Story” may fade, but “Not Just Politics as Usual” magazine will be around forever.

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Stacia Datskovska is a Senior Business Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture and lifestyle through the lens of design. Her articles over the past five years have appeared in USA Today, the Baltimore Sun, Teen Vogue, the Boston Globe, Food & Wine, and more. Before joining ELLE DECOR, Datskovska studied in and out of e-commerce Mashable, where she tested products, covered sales events, and compiled gift guides. He graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on shopping trends inspired by key moments in pop culture.