PAGE TWO turns 11: Ray Chen’s window on design and society

Ray Chen, founder of TWOPAGES, shares his vision and journey through home decor. Photo courtesy of TWOPAGES.

Opinions expressed by Digital Journal contributors are their own.

Curtains do more than just control natural light and privacy in a room. They provide warmth and color, create visual interest, and add texture to a room. That subtle gap between function and atmosphere helped create the window treatment company TWOPAGES. This month, TWOPAGES celebrates its annual Brand Day tradition and its 11th year.

Ray Chen founded TWO PAGES and helped create its first guide. The company grew from a focused concept into a local brand with extensive innovation. Over the past decade, that growth has followed a major shift in the way people think about living at home every day.

Chen built TWO PAGES around human perception: windows change the way a space feels long before one talks about furniture placement or color stories. Initially, the company focused on custom drapery, roman shades and hardware. The goal was to make the shopping process feel less intimidating for people looking for something customized for their homes.

That pressure made this sign have a clear identity. Chen focused on making the design choices feel more personal, usable, and relevant to the way people live.

What does eleven years of adulthood look like

A decade and more in business gives a company plenty of opportunities to grow, but TWOPAGES has gone in a more visible direction. As the name suggests, TWOPAGES has served more than 600,000 families worldwide. They’ve achieved that kind of visibility with billboards, Times Square appearances, and a growing artist network.

Those big signs are easy to see. What stands out even more is the way the company has built a community around the brand itself. It now includes designers and influencers at home, as well as a reseller program that has only 10,000 participants. Together, those pieces give TWO PAGES a comprehensive look at how design ideas circulate, move, and take hold over time.

Where the memorial story ends

The 11th anniversary is not considered a retrospective victory. In the middle of the ceremony, TWO PAGES hinted at what was coming next. That includes a preview of the Queen Maverick Muse Ambassador Co-Design Collection, expected in mid-April, and the second annual TWOPAGES X Design Contest, due back in early April.

Both initiatives are consistent with the company’s strong interest in innovation. They also suggest that Chen sees the brand less as a fixed house style and more as an ongoing conversation about how people create their homes.

How the community became part of the cha

The OPEN DOOR Home Tour series is perhaps the clearest example of how TWOPAGES has built a greater identity around the brand. The project focuses on real homes and the people inside them, giving the company a more grounded presence than just product images.

The same tone enters the commemorative film series, where the story of the founder and the ideas of the company are incorporated into the festival itself. While the name is forward-looking, the underlying concept still feels that way. Ray Chen’s original vision continues to rest on a simple yet enduring premise: design feels different as soon as real life enters the frame.

Next brand communication

If the first eleven years of PAGE TWO were about to form an impression, the next installment looks like an invitation. The company seems to be interested in bringing more words to the name through partnerships, contests, and content built around real homes.

The change is perfectly timed for the anniversary, giving a sense of confidence without being over the top. Ray Chen started with a clear belief in how windows shape a room, and that belief continues to underpin the company. What changes now is who enters the conversation, and that expands the story in good ways.