Spring is the perfect time to rethink and refresh your beauty routine. Whether you want products made with clean ingredients, prioritizing ethical production, or you want to support women’s products or black and brown people, trying something new is a good way to prepare for the coming months.
As you explore new options, resist the urge to chase trends. Instead, take advantage of the wide range of products on the market and base your choice on what you want and need.
When it comes to skin care, visiting a dermatologist or esthetician is a good first step to understanding which products will provide the best results for your skin.
Talking to a makeup artist can help you figure out if you want a quick refresh, while a deep dive on YouTube or TikTok can lead you to find your signature scent.
Whether you’re planning to completely change your routine or want to incorporate new products that align with your beauty goals, here are some beauty brands that will carry you into the new season.
Skin care
Glo Melanin
*For blacks, for women, sponsored by Dr.*
Glo Melanin makes all of its products with 100% natural, paraben-free, and sulfate-free ingredients, specially formulated for melanin-prone skin. The coveted Melanin Skin Bundle contains products infused with organic turmeric, a superfood known for its brightening, antioxidant and anti-inflammatory properties. Turmeric helps soothe irritation and lighten the complexion, making it especially effective for treating hyperpigmentation and dark spots, common in those with darker skin. Glo Melanin offers skincare solutions that are safe for use all over the body, with each product thoughtfully formulated without harsh chemicals. All types are non-comedogenic, which makes the line suitable for even the most difficult skin.
Brownkind
*For those who have a weak complexion, done by a dermatologist*
Brownkind is a purpose-built, dermatologist-developed brand specifically designed for melanin-prone skin. Based on medical knowledge and a deep understanding of Black and brown skin, this brand’s products contain pure, carefully sourced ingredients and phytonutrient-rich ingredients designed to preserve radiance, promote even tone, and support skin health – without relying on harsh chemicals. Central to Brownkind’s approach is even Tone Defender™, another antioxidant-rich ingredient, including Indian gooseberry, rainbow algae and cacao. This science-backed formula is designed to protect, nourish and enhance the skin’s natural beauty by brightening the complexion, reducing the appearance of dark spots, and addressing the signs of aging, all for melanin-prone skin.
Heads
*For blacks, for women, sponsored by Dr.*
It is often referred to as Gen Z’s favorite skin type, The products have gained a loyal following for addressing skin problems that young people care about, including acne, hyperpigmentation, scars and breakouts. This type is accompanied by effective, scientifically-backed, playful, eye-catching forms that are fun rather than medical. Founded in 2020 by Nigerian-American entrepreneur Olamide Olowe, Themes is built on Olowe’s experiences dealing with chronic skin conditions that are often overlooked by mainstream beauty products. At just 23 years old at the time of publication, Olowe became one of the youngest Black women to raise significant funds for the beauty brand. Along with her co-founder, Claudia Teng, she created the line to help people feel confident in their skin—without being ashamed of it. What really sets the Headlines apart is how they connect with Gen Z where they are. Aside from solutions like the Faded Serum and Faded Under Eye Masks, the brand stands out for its bold, approachable packaging, clever product names, and inclusive voice.
Talk to each other
LYS Beauty
*For Blacks, For Women*
Founded by beauty entrepreneur Tisha Thompson, LYS Beauty (short for Love yourself) is an industry-leading pure, inclusive cosmetics brand. Known for its skin-loving formulas, LYS Beauty combines beauty with skincare benefits, offering products infused with ingredients like hyaluronic acid, turmeric and ashwagandha to support healthy, glowing skin. The brand is also known for its commitment to accessibility, offering high-quality, vegan and cruelty-free products at affordable prices while prioritizing a wide range of shades that celebrate all skin tones.
Range Beauty
*Black, Women’s, Dermatologist Endorsed*
Entrepreneur Alicia Scott founded Range Beauty out of a quest to find products that deliver high performance without aggravating sensitive skin. A clean, inclusive cosmetic brand designed for people with acne-prone skin and eczema-prone skin. Guided by its “makeup for healthy skin” philosophy, Range Beauty stands out for its use of soothing, dermatologist-backed ingredients and carefully selected shades that prioritize melanin-rich tones. With light, breathable styles and a commitment to refining beauty standards, the brand has set a unique place in the industry—proving that cosmetics can improve and care for your skin.
Danessa Myricks Beauty
*Black people, Women*
After working in the medical field, Danessa Myricks followed her dream of becoming an academic. Her talents led her to produce products for companies such as KISS and Benefit Cosmetics. In 2015, she launched Danessa Myricks Beauty with a mission to make high-quality cosmetics accessible and inclusive. Danessa Myricks Beauty emphasizes versatility, allowing users to freely express creativity on their face, lips and eyes. The brand’s hero products — like Colourfix 24-Hour Cream Color, Yummy Skin Blurring Balm Powder, and Twin Flames Liquid Eyeshadow — are celebrated for their pigment power, long wear, and versatility. Many brands are vegan and cruelty-free, combining skincare benefits with high performance results.
Physical Care
Billie Gene Body
*black*
Conceived by the famous makeup artist turned beauty founder, Billie Gene Body was born from her experience of how the rituals of scent and beauty can instantly boost mood and confidence. These body oils are cruelty-free, vegan-free, paraben-free, and gluten-free, combining nourishing formulas with the appeal of promoting fragrance. Rooted in a philosophy of confidence over perfection and empowerment over performance, Billie Gene Body embodies bold self-expression. Although the product names may feel bold, their purpose is to inspire, build confidence, and help you reconnect with a confident person. Designed to transform your mood and elevate your presence, this first fragrance for body care goes above and beyond—it’s not just beauty, it’s a transformative ritual that defines the way you walk in the world.
House of Melanin
*Black people, Women*
At Haus e Melanin, each product is created with care, using nutrient-rich butters, antioxidant-packed organic exfoliants, and natural regenerating oils—selected to enhance, nourish, and protect your every color. Melanin Haus was created to respect the unique needs of the skin and melanin. What started as your quest for successful, luxurious skin care turned into a mission: to provide products that nourish, care, and replenish your skin, and to turn your routines into self-care habits. Their products do not contain harsh chemicals, parabens and artificial preservatives. Every detail has been designed to elevate skincare from routine to the experience your skin has been craving.
Brown Sugar Babe
Brown Sugar Babe is one of the fastest-a growing, black-owned beauty brand known for delicious, gourmet-inspired body care that combines some of the most coveted and original ingredients and skincare. Founded by entrepreneur Tyla-Simone Crayton, this brand has gained a loyal following for its whipped body butters, oils and scrubs that provide deep hydration while leaving a long-lasting fragrance. With a focus on celebrating simplicity, femininity, and self-care, Brown Sugar Babe transforms everyday routines into emotional experiences. Its products are designed to boost melanin-rich skin while incorporating playful, sweet and comforting fragrances, proving that body care can be as fun, bold and memorable as you are.
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