Share these ideas with your customers and provide the IT solutions needed to implement them:
1. Make the exit easy.
The checkout experience is the most important part of the ecommerce customer journey. According to Baymard Research, 70 percent of customers abandon their carts, and about a quarter of the time because the checkout process is too long or complicated. Suggest that merchants offer guest checkout to speed up the process as 26 percent of users will leave if an ecommerce business requires them to create an account. Plus, help SMBs streamline the checkout experience with a single checkout page with a one-click checkout option for repeat customers.
2. Offer payment options to satisfy customer needs.
Advise your clients that payment options affect earnings. Research shows that 13 percent of customers have abandoned their carts because their preferred payment method was unavailable. Make sure your SMB e-commerce customers can accommodate payment types including credit cards, prepaid cards, gift cards, and mobile phones, which will account for half of all global e-commerce payment transactions in 2023.
Consider adding support for other payment methods such as credit cards. Payment links help merchants by providing an easy and secure way to receive payments without the need for a website or complex setup. They can be easily shared via email or SMS, allowing businesses to reach customers directly and increase their payment process. Additionally, payment links streamline the payment process, reduce customer friction and increase the likelihood of completing a sale. This flexibility can improve cash flow and customer satisfaction, especially for small businesses or those with limited technical resources.
3. Install the omnichannel payment solution.
Make sure your customers who sell in both brick-and-mortar locations and online deploy the omnichannel payment solution. Centralized visibility into sales at all levels enables customers to move seamlessly through all stages of the best shopping experience. It also streamlines back-office processes for retailers. In addition, the omnichannel payment platform helps future-proof the retailer’s payment technology as it offers flexibility as technology advances. It also allows retailers to offer omnichannel processes such as online pickup in store (BOPIS) and easy returns, building customer loyalty.
4. Create content that effectively communicates messages.
Help your SMB e-commerce customers view their product pages through the eyes of their customers. The downside to digital is that physical products cannot be “seen” in the same way they can in person. It’s more important than ever to ensure that online retailers’ pages make their products shine. Best practices for landing pages include:
- Clean, simple layout
- Short names
- Eye-catching, professional images
- Detailed but concise descriptions, including measurements
- Customer reviews
- Web pages optimized for search engines
Make sure your customers follow best practices in order to get the most sales possible.
5. Create a marketing plan.
Make sure your SMB e-commerce companies aren’t missing out on valuable opportunities to get their products in front of potential customers. A well-planned marketing strategy attracts more customers by promoting products in the most effective ways, whether through search engines, retargeting ads, social media, email, or text marketing. Encourage your clients to learn where their target markets are likely to be and test campaigns to find the most effective ones.
6. Use payment data to predict customer behavior.
Payment data can provide a wealth of information for your SMB e-commerce customers. Help your customers understand how to track, analyze, and analyze data to gain insights to make better decisions. Show them how to create reports that can easily and quickly identify patterns that can help prevent issues or make money on purchasing patterns.
7. Study the competition.
Help your customers create a list of competitors who offer similar products or services. Then review the details of their operations, including pricing, customer experience, and payment options. Help your customers use the ideas, technology, and tools to take advantage of that opportunity.
8. Strengthen the strength.
Encourage SMB e-commerce vendors to focus on sustainable products and operations. A First Insight survey found that consumers across all age groups are increasingly willing to pay more for sustainable products. Encourage your customers to comply with these guidelines and use energy-efficient solutions to do their part to protect the environment.
9. Excel at customer service and support.
This is an important area for SMB ecommerce, and an opportunity to gain an edge over larger competitors. Help them deliver solutions that prioritize responsiveness and efficiency. Consider chatbots to handle frequently asked questions, and provide customers with quick assistance during and outside of business hours. For more complex questions, conduct the process in an environment where human agents can be reached, or be directed from a chatbot.
10. Download sample customer information
Delivering seamless, personalized, value-added information for SMB e-commerce merchants to compete with industry heavyweights. From the moment a customer first clicks on the site to the final purchase and beyond, help retailers tailor the shopping experience to each customer’s shopping needs while ensuring a smooth, intuitive journey.
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